Our Commitment to Best Practices

Our industry is still very young and, until comprehensive industry-wide standards are universally accepted, adopted and followed, it is critically important that individual companies operate responsibly and ethically, striving for and abiding by best practices that protect their users and business partners.

Consumers can safely install our software in order to get access to thousands of pieces of free content – games, emoticons, avatars, and more. As a result of our commitment to best practices, our users are able to make the informed choice of accepting or declining our offer of relevant advertising in exchange for free access to our constantly growing catalog of premium content.

The foremost concern of our customers is their own privacy. Recognizing that concern, we are committed to protecting the privacy of our users.

Steps we take to notify consumers as to what our software does and how it works:

• Before installing Platrium, users are provided with a plain language disclosure as to what Platrium is and how it works; users also are provided a link to our Privacy Policy and our complete End User License Agreement. Our policy is that the user must opt-in (consent) to the download before the install of our software will initiate
• At the conclusion of the install process, users are shown the Platrium reaffirmation window. This reaffirmation message displays visual examples of Platrium advertising formats and uninstall instructions prior to a user receiving an ad
• Upon install, Platrium provides a system tray icon from which the user can access program information, customer support and uninstall instructions
• The user can access further information about Platrium through the “Start / All Programs” menu, including direct links to customer support and uninstall instructions
• The Platrium Playbar (toolbar) provides links for users to access and play Platrium’s hundreds of games and also to access emoticons, avatars and more; in addition, the Playbar contains a messaging section to alert the user when new games are available
• Slider ads are labeled as coming from our programs and provide a link to further program information and uninstall instructions
• In any instance where we suspect that a partner channel has been compromised, we will provide every user within the compromised channel appropriate messaging. This messaging provides one-click removal of the fraudulently installed software as well as an opportunity for the user to explicitly opt-in if they wish to keep the software
• Uninstallation of Platrium can always be done through the Add or Remove Programs function.